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To speak with our Proprietors, please call us anytime at (302) 239-2700. For email contact, please send us a note click here.

Your hat will be customized for color, size, brim width, bound or un-bound brim, crown height and choice of shapes shown on the site by the Serratelli factory.

Our Congratulations to Ashley Baird!
Sr. Rodeo Queen
Riggins, Idaho

When Ashley Baird, already an accomplished horsewoman, suited-up for the Riggins, Idaho Sr. Queen competition, she wanted the perfect hat to top off her ensemble. She turned to North Sea Traders and Serratelli. Here is Ashley wearing her Serratelli 8X Border III in White, trimmed with her Riggins, Idaho Sr. Queen Tiara. This is not Ashley's first win, and we are sure it will not be her last. Congratulations Ashley!


Ashley wanted to say a special thank you to the Salmon River Cowboys Association for their continued support. Thanks folks!

Ashley on "Priority Status"

Being beautiful might win a Beauty Queen competition, but it is not enough to win Sr. Rodeo Queen. To accomplish that, you must prove yourself in the ring as well. Here Ashley Baird is practicing cutting a barrel on her horse "Priority Status". It is this form that wins rodeos for Ashley. Naturally she is practicing with the same hat she will wear in competition; her new 8X Border III. After all, no one would take a competitor seriously without the proper hat, and that just happens to be a North Sea Traders Serratelli!

Serratelli Quality Showcased at Colonial Williamsburg

Now is the time to take one of those wonderful vacation trips to Colonial Williamsburg. When you do, watch for those handsome historical character interpreters dressed with a black felt and gold trim replica hat. Those hats were crafted by Colonial Williamsburg from the same high quality 10X felt hat bodies from which North Sea Traders' Serratelli western hats are made right here in the U.S.A. Colonial Williamsburg insists on World Class hat quality combined with day-by-day durability.
Visits to Colonial Williamsburg are always educational and warmly memorable by those of all ages!

Welcome to the North Sea Traders website!

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North Sea Traders thanks our established Cowboy and Western hat customers and all you new folks too, for visiting us. We are unconditionally committed to bringing you the finest line of fur felt hats. Serratelli Hats, without question, consiste ntly provides us with the highest quality and best value of fur felt hats available anywhere. After all, like Dean says, "Our family name is on every hat!" Serratelli Hats provide what our customers have asked for:

1. Consistent superior quality and craftsmanship of their hats;
2. Their extensive range of styles, trims, and colors available;
3. Family owned and operated for over 100 years; and
4. Their ability to fulfill orders!!!!


To speak with our Proprietors, please call (302) 239-2700 ANYTIME. For email contact send us a note,click here.


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North Sea Traders is proud to sell only the finest Cowboy Hats, Western Hats, and Dress Hats. When we say the finest, we mean Serratelli Hats. They are made from the best fur felt. There is no better hat than a Serratelli and they have been proving it for over 100 years!

North Sea Traders

Proud Purveyors of Quality Goods Since 1973

As usual, free, that's right-FREE shipping on all orders over $100.00 in the continental US.

We also ship internationally! Please add the following shipping, handling and customs documentation costs to these countries:

Australia = $US 125.00

Germany = $US 90.00

Canada = $US 75.00

(Please contact us for other International Shipping costs. All prices are in $U.S.)

Contents, code, and layout © 2014 North Sea Traders or Serratelli Hat Co. unless otherwise noted.